Accor hits 45,000 keys under extended stay portfolio
International hospitality group Accor now has 45,000 keys throughout greater than 380 properties and 14 brands underneath its extensive hold profile, includes serviced condos and exclusive rental real estates. In an Oct 24 news release, the group says it is currently the world’s biggest player outside of the United States within this category, supported by a higher concentration of properties throughout Europe and Asia.
He includes that Accor has an “incomparable” portfolio of prolonged stay companies to service any type of traveller type. Different companies under Accor’s lengthy stay profile include Mercure Living, Swissôtel Living and Mövenpick Living. It also provides prolonged remain choices via business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Additionally, it has 33,000 private villas, flats, and branded homes run in leasing programmes.
Accor’s growth in the long-term stay segment has been strengthened by brand-new openings for its Novotel Living label, a broadening of midscale resort brand Novotel. Recent growths for Novotel Living include real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened up Novotel Living Singapore Orchard– a rebrand of the prior 8 on Claymore Serviced Residences– in June 2022.
“The rise of interest for extended stay properties is a global occurrence, driven by a group change among tourists who are making longer travels, blending business with leisure, and checking out destinations extra completely,” states Morin.
Many other current openings include Pullman Living Dongguan Forum in China, although Accor’s front runner “aparthotel” label Adagio celebrated its 15th anniversary in 2023 with the opening of 11 new properties all over 5 continents.
Accor says it has even more extensive stay properties in the pipeline, consisting of fresh areas for Novotel Living as well as numerous high-end serviced apartment assignments in Riyadh, including the 250-key Sofitel Serviced Residences Riyadh.
“With new travel habits taking hold and even more consumers looking for much longer stays, Accor has remained do what we do best– lead the industry in which we have immersed origins, strong connections and a powerful presence– such as Europe, the Middle East and Asia Pacific,” states Jean-Jacques Morin, Accor sub CEO and premium, midscale and economy division chief executive officer.
