Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had actually begun as a four-man team in Ubi in 2013 has expanded as a digital brand as well as a disruptor in the traditional furniture pieces service industry. Castlery’s collection of furnishings today participates 300,000 residences around the world.

Domestic furniture brand Castlery intends to launch a new flagship shop at Liat Towers in the third quarter. Totalling 24,000 sq ft across two levels, it will be the brand’s largest showroom to date as well as will provide a boosted showroom experience that suits Castlery’s online-to-offline shopping experience. Found in the heart of Orchard Road, Liat Towers is also house to international companies like Hermes, a French deluxe fashion home as well as Swiss luxury watch supplier Audemars Piguet.

One Bernam showflat

“Castlery has developed a clear plan to obtain this aspiration while sustaining a strong Singapore base,” states Jeffrey Siow, handling director and chief executive officer of EnterpriseSG. Presently, international orders make up over 80% of Castlery’s general profits.

“The administration will certainly recognize and partner a lot more business like Castlery to build the next generation of Singapore Global Enterprises as the future engine of development for our market,” adds Siow. As an aspect of its worldwide development method, the label additionally intends to hire 100 even more employees over the following year to fill supply chain, advertising and visual merchandising jobs.

“Being the very first neighborhood furniture pieces brand to start in Liat Towers is a substantial and also significant breakthrough for us. It is a physical manifestation of our progress desires as well as shows our unwavering commitment to staying true to our sources, “states Castlery founder Declan Ee.

Because joining the Business Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has viewed a six-fold increase in profits, introducing shops in approximately 50 cities in the United States as well as increasing ventures in Australia.

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